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"MOJO: How to Get It, How to Keep It, and How to Get It Back When You Lose It!"

by Marshall Goldsmith and Mark Reiter, February 2010, Hyperion; ISBN: 1401323278

MOJO was listed at #19 bestseller on the INC Magazine / CEO Read list of business bestsellers for 2011. This was the second year in a row it was listed in the top twenty.

MOJO Scorecard - Download a spreadsheet to help you keep track of your MOJO!
MOJO Survey - pdf of Appendix I and II of the book MOJO.

For signed copies of MOJO and for more information, please contact Sarah McArthur at 858-759-0950.

MOJO is a New York Times (advice), Wall Street Journal (business), USA Today (money) and Publisher's Weekly (non-fiction) best seller. It is available online and at major bookstores. #1 in China.

Marshall Goldsmith ranked in Thinkers 50


By clicking on the title of most columns, you will be able to download each page.

How’s Your Mojo? Master The Ingredients That Create Happiness & Meaning In Life

Leadership Leverage, November 2013

The post is an excerpt from a Leadership Leverage radio show. The interview has been edited for clarity and length by Robert Denker. An mp3 of the interview is also available for download.

A Journey into Personality Self-Discovery (Vol. 2)

Businessweek, March 2011

Marshall Goldsmith tells how to bring on the mojo that will overhaul your attitude and career—maybe even your whole life.

Name Interview: Marshall Goldsmith, March 2011

Working with people can be a pain! Going to the dentist can be agonizing too but at least there they give you Novocain. There’s no pain relief strong enough for an annoying workmate. That said, there have been times when I’ve worked on teams that just gelled. We all worked together so well that it made it a pleasure to go to work every day. As a result, we all put more energy and time in the project because we enjoyed it so much. I wish all teams could be like that. But what’s the difference between that intolerable workmate and the synergistic team? There had to be someone I could ask about this. Enter, Marshall Goldsmith.

A Journey into Personality Self-Discovery, Vol. 1

Businessweek, February 2011

Career choices are life choices. In the first of a two-part article, management consultant Marshall Goldsmith reveals how to make work more enjoyable.

Happiness: It's About the MOJO

Businessweek, January 2011

The four components of that certain something that tells the world: "I'm a winner".

MOJO: one of Top 10 Books for Federal Leaders in 2011, December 2010

"Don't forget about yourself as a leader. Marshall Goldsmith (who's also a panelist with On Leadership) is an outstanding executive coach and a wonderful author. His book MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It offers a helpful guide for leaders looking to stay on top of their game." - Tom Fox, The Federal Coach

Marshall Goldsmith Interview – Reach Personal Branding Interview Series

personalbrandingTV, December 2010

Why do some people find their lives so joyous and meaningful, while others, who are engaged in very similar activities, find their lives depressing and empty? In the Reach Personal Branding Interview Series on December 16, 2011, Dr. Marshall Goldsmith will addressed that very question. William Arruda, founder of Reach Personal Branding, interviewed Dr. Goldsmith, a world authority in helping successful leaders achieve positive, lasting change in behavior for themselves, their people and their teams.

The #1 Happiness Killer: Taking On Too Much

The Edge: Soul of the Cities, June 2010

What kills happiness? Sometimes it’s a big thing; but it’s usually a series of little things that pile up over time.

Personal Branding Interview with: Marshall Goldsmith

Personal Branding Blog, May 2010

Today, I spoke to Marshall Goldsmith, who I’ve interviewed many times before. He’s back with a new book called MOJO: How to Get It, How to Keep It, and How to Get It Back If You Lose It. Marshall is a bestselling author, and one of the most influential business thinkers in the world. In this interview, he talks about what mojo is, the four vital ingredients to have great mojo, and more.

How Top Managers Engage, Motivate and Align Their Teams

Rypple, April 2010

Dr. Marshall Goldsmith, CEO coach and best-selling author reveals why coaching is the must have skill for managers who want to engage their people and succeed in today's business environment.

A Toolkit to Milk that MOJO

Malaysia Star, April 2010

The word mojo originally referred to a folk belief in the supernatural powers of a voodoo charm. However, to Marshall Goldsmith, widely recognised as one of the most influential business thinkers in the world and author of MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It, “MOJO is the moment when we do something that’s purposeful, powerful, and positive and the rest of the world recognises it. This book is about that moment – and how we can create it in our lives, maintain it, and recapture it when we need it again.” ...

ABC News: The Conversation: Breaking Down the MOJO

ABC News, April 2010

Diane Sawyer and Author Marshall Goldsmith Discuss How MOJO Can Hold the Key to a Successful Life. Find out how mojo may be the key to your success. In today's Conversation, Diane Sawyer speaks with Goldsmith about what people can do every day to increase their mojo. What should we all be aware of to keep our mojo high? Is it really as simple as keeping track of all our activities? How could a crisis of optimism keep us from maximizing our mojo? What sorts of benefits do we experience when we become more aware of our own mojo? Tune in today's Conversation to become one with your own mojo.

Career Advice: Get Happy

CBS, April 2010

Being happy at work can make you a success. Marshall Goldsmith, executive coach and "MOJO" author, tells Eric Schurenberg why.

MOJO (audio)

Unity.FM, April 2010

Join hosts Drs. Charlotte Shelton and Martha Lynn for an interview with Marshall Goldsmith, author of MOJO: How to Get It, How to Keep It, How to Get It Back When You Need It! In this book, readers take a critical look at how to develop and hone their own mojo, learning the survival skills we find are so now needed.

California Bookwatch

Midwest Book Review, April 2010

MOJO: HOW TO GET IT, HOW TO KEEP IT, HOW TO GET IT BACK IF YOU LOSE IT offers a spirited survey of survival skills for the new workplace, exploring the idea of mojo, its major building blocks, and eleven specific actions that can enhance the process of change. Simple exercises for improving workplace behavior and productivity level offers keys to turning negativity into mojo. Webinar - MOJO - Dr Marshall Goldsmith, April 2010

MOJO is that much-desired sweet spot where everything is going the right way, that moment when we do something that's purposeful, powerful, and positive and the rest of the world recognizes it. In this webinar, Dr. Goldsmith will elaborate on how anyone, entry level to CEO, can reach new levels of personal and professional success by getting and keeping their MOJO.

Who Do They Think You Are?

Conference Board Review, April 2010

Where reputation comes from — and how to change yours.

Q&A with Marshall Goldsmith

ExecuNet, April 2010

Dr. Goldsmith shared with ExecuNet members his ideas for finding one’s MOJO and using it to gain a competitive business advantage, in an interactive program, MOJO with Marshall Goldsmith, that is now available for download. Additionally, in an exclusive two-part interview with Dr. Goldsmith, ExecuNet Editor Will Flammé asks the author to discuss his views on how to find one’s MOJO, how to keep it and how to get it back if you lose it.

Marshall Goldsmith’s MOJO

800-ceo-read, March 2010

When Marshall Goldsmith brought his MOJO to Milwaukee today for our LeaveSmarter series, he did more than just talk at the audience about addressing these issues; he had the audience members talk to each other about them, and they spent almost as much time on their feet moving around the room as they did in their chairs. It is not only an engaging approach, it is a fun one. And when people’s awkardness falls away from the interaction, which it inevitably does, it is actually transformative.

A Quality Tool That Doesn’t Cost Anything

Quality Digest, March 2010

There’s an important tool for quality professionals that you may have overlooked in your effort to retain customers in this difficult economy. And unlike Six Sigma, ISO 9001 or 9004, lean, and total quality management (TQM), this tool won’t cost you anything. Goldsmith is inviting us all to check our mojo.

MOJO 101: Increase Happiness and Meaning at Work and at Home

Leading News, March 2010

During this 60-minute conference call we discussed the points below plus fielded your specific questions.

Practical strategies to increase happiness and meaning at work:

- Clarify your goals or “ministry”…what is your purpose in the world?
- Eliminate all conversations that involve how smart/stupid you/others are
- Remember: happiness is only moderately coordinated with money
- Balance what you give to your work with what your work brings to you

Practical strategies to increase happiness and meaning at home:

- Measure your MOJO for a week (download scorecard here)
- How much do you bring work dissatisfactions home?
- You have only two choices: change YOU or change IT; much of what increases our MOJO comes from changing our own attitudes and identity
- How much are you a slave to inertia? Make mindful choices about how to spend your time.

How to boost employee engagement without another expensive corporate program:

- Each person is different: what creates MOJO for one may disengage another
- Challenge your employees: what can you do yourself to increase your MOJO?
- Ask yourself: how can I make the best use of the time I have to spend?
- How often do you pause before speaking to make sure what you are about to say is in the best interest of you and others?


Dallas Morning News, March 2010

When you've got your mojo working, you push the boundaries of your abilities. Without mojo, you remain in your comfort zone. Before you can create mojo, you need to recognize mojo killers.

At the top of the mojo-killer list is overcommitment. Don't confuse mojo with "I can do everything." When you're the go-to person, everyone wants a piece of your time. Spreading yourself too thin diminishes the quality of your work.

Don't confuse mojo with superiority. Just because you're a go-to person doesn't mean you're right.

To develop mojo, you need a keen sense of who you are and who you could become. Staying who you are isn't an option.

Achievement factors into mojo, too. What have you done lately? Are you resting on your laurels, or are you in what's-next, what-if mode? MOJO stays motivated.

China: Business Books TOP FIVE USA

Shanghai Daily, March 2010

Is your magic inner MOJO working? Here's how to get it happily back on track, no hoodoo required. MOJO: How To Get It, How To Keep It, How To Get It Back If You Lose It by Marshall Goldsmith and Mark Reiter tops the bestseller list in China at #1.

MOJO with Marshall Goldsmith: Tour de Force

Heartland Circle, March 2010

Marshall Goldsmith is a force to be reckoned entering the ring with a verbally facile Aikido master. Remember the Maxell tape commercials with the guy in the chair having his hair blown back? That's what is was like for Craig to enter the interview dance with Marshall.

Have You Lost Your MOJO?

The Huffington Post, March 2010

We've all experienced those moments when the planets aligned, everything went our way, and we were on top of the world. Even if it's been a while, you probably remember what it felt like. It's a MOJO moment, and when you're in it, it feels magnificent.

Marshall Goldsmith, Bestselling Author of MOJO: How to Get It, How to Keep It, How to Get It Back When You Need It!, March 2010

Marshall Goldsmith, executive coach and author of MOJO: How to Get It, How to Keep It, How to Get It Back When You Need It!, will join us on “Total Career Success” on March 22, 2010, to deliver game-changing insights on finding personal momentum that fosters a successful career and a balanced lifestyle. As a leading authority on improving workplace behavior, he empowers people by sharing: The four building blocks of MOJO: Identity, Achievement, Reputation, and Acceptance; The MOJO Toolkit: 11 specific actions that help initiate and implement change; Simple exercises for improving workplace behavior, attitude, and productivity level; MOJO killers and how to turn negativity around; Eight arguments that occur at work and how to avoid them.

Marshall Goldsmith's 12 Keys To Get Your MOJO Working!

The Huffington Post, March 2010

It is my privilege to share my recent conversation about the power of MOJO with my friend and mentor, Marshall Goldsmith. Marshall is the king of great advice (I am a mere princess!) and is widely recognized as the world's leading authority in helping successful leaders achieve positive, lasting change in behavior; for themselves, their people and their teams. He was recently named by The London Times and Forbes as one of the fifteen most influential business thinkers in the world. When Marshall talks about MOJO, trust me, anyone who wants more success in their lives listens. I know I do!

Nurture Your Reputation to Avoid Career Trouble

The Salt Lake Tribune, February 2010

When you look in the mirror, do you see the same image that your co-worker or boss see when they look at you? If you're not, you may be in trouble. That's because your reputation is critical to your career success, and if your self-perception is out of sync with what others believe, it can not only hold you back now but forever hinder your progress.

A Lesson in MOJO from Marshall Goldsmith, February 2010

Consider mojo a form of self-motivation that spurs us onward to achieve for ourselves as well as for others. There four aspects to this positive force, two are focused on the inner self and two are focused on our outer self. That split between what we are inside and how we are perceived makes the concept of mojo useful for anyone seeking to improve as well as to make a positive difference.

Fairbanks Ranch author Marshall Goldsmith offers some powerful 'MOJO'

Rancho Santa Fe Review, February 2010

Fairbanks Ranch author Marshall Goldsmith offers some powerful 'MOJO'in most recent book for everyone from high school students to retirees.

How's your MOJO today?

The Working Week, February 2010

How's your MOJO today? If that's a question which leaves you baffled, you need to listen to this week's Working Week as Wayne talks to Marshall Goldsmith about his new book, MOJO: How to Get It, How to Keep It, and How to Get It Back When You Lose It! What Marshall describes as "MOJO" is the moment when we feel we're on a roll and firing on all cylinders. When we're moving forward, making progress and achieving our goals. Sports people call this being "in the zone;" others describe it as "flow." But MOJO also plays a vital role in our pursuit of happiness and meaning because it is about achieving two simple goals: loving what we do and showing it. And it becomes apparent when the positive feelings toward what we are doing come from inside us and are evident for others to see. So if more MOJO equals more happiness, how can you enhance it if you haven't got enough of it? Listen on to find out.

Lost your mojo? How to get it back

The Globe and Mail, February 2010

"Got my mojo working," Muddy Waters sang. Even among people who don't quite know what mojo is, executive coach Marshall Goldsmith will attract many readers with the title of his latest book, MOJO: How To Get It, How To Keep It, and How To Get It Back If You Lose It.

The MOJO Podcast: Marshall Goldsmith

TotalPicture Radio, February 2010

Welcome to a special Leadership Channel Podcast on TotalPicture Radio. I’m excited to have back on TPR one of America's preeminent executive coaches: Marshall Goldsmith. The timing of Marshall’s books is truly remarkable: His New York Times bestseller What Got You Here Won't Get You There was released in 2007. An accurate reflection on the times and the economy? I think so. His latest book, just released this month is titled MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It (link to Considering how brutal the economy and job market has been over the past couple of years, I think many of us have struggled to keep our mojo intact.

How’s Your MOJO Weathering the Great Recession?

Sustainable Success Alert, February 2010

So you haven’t lost your home, job or business in the great recession. How is your mojo holding up? Not the mojo popularized by fictional super spy Austin Powers — or even the Marvel Comics’ super villain of the same name. There’s a very different kind of mojo that is an essential ingredient to business and personal success, according to New York Times bestselling author Marshall Goldsmith.

The 61-year-old executive coach defines mojo in his latest book as the moment when we do something that's purposeful, powerful, and positive — and the whole world recognizes it.

“When I talk about mojo, I’m talking about simultaneously finding happiness and meaning at work and at home,” explains Goldsmith during an exclusive interview and recorded Webinar with Sustainable Success Alert on February 8th.

Get your mojo back! Exclusive interview with Marshall Goldsmith

MSN Movies Superfans - Books, February 2010

I had a nice phone call this morning with executive coach and best-selling author Marshall Goldsmith. He's making the rounds talking about his new book, MOJO: How to Get It, How to Keep It, How to Get It Back If You Lose It.

The MOJO Podcast

TotalPicture Radio, February 2010

"If I could write a headline that sums up the last ten years of the American (and other rich country's) workplace -- and the next thirty years as well -- it would be this: 'That Job is Gone!'" Marshall Goldsmith

Thinking Happy Thoughts at Work

Wall Street Journal Online, January 2010

In Marshall Goldsmith's new book, "MOJO", the respected executive coach emphasizes finding "a positive spirit toward what we are doing now, that starts from the inside," he says. Many companies are trying "to increase employee satisfaction by asking themselves, 'What can we do to make the employee's job more meaningful? How can we make employees happier?"' Dr. Goldsmith says. "My approach is quite different, in having employees ask themselves, 'What can I do to make my work more meaningful? What can I do to make myself happier?"'

To help employees keep tabs on their inner attitudes, Dr. Goldsmith will start offering free software for iPhones and BlackBerries on his Web site next month.

More From Marshall Goldsmith

ExecuNet, January 2010

It's not every day I get a chance to speak with management author Marshall Goldsmith, nor is it often that I can get the unvarnished views of executive talent management from such a learned business builder.

Seizing the opportunity, and asking Goldsmith to draw some executive interviewing best practices from the lessons uncovered in his new book, MOJO: How to Get It, How to Keep It, How to Get It Back If You Lose It, I wasn't disappointed.

Goldsmith suggested that corporate talent officers and executive recruiters try to get to the bottom of the executive psyche and motivators for a career change by asking, 'What was most meaningful about your past work? What made you most happy in your career? And what kind of work and responsibility would be most meaningful in your next role?'

The author says experienced interviewers can typically pick up on the enthusiasm that lights up candidates' eyes when they talk about the life- and career-changing experiences they've had during their careers. In this particular instance, body language and vocal tone reveal a tremendous amount that may effectively predict whether a candidate will feel fulfilled, excel and stay in a new leadership position long enough to have the desired business impact.

Conversely, Goldsmith generalizes, anyone who lays a bum rap at the feet of former employers and managers is harming himself or herself with what he termed a "death knell in the interview." If people can't get over past career disappointments and spend precious interview time looking to the future, they may have difficulty accepting what is and may, in the future, criticize your organization if they don't get the right career satisfaction.

MOJO or Nojo: Where Are You Living?

Journal for Quality and Participation, January 2010

MOJO is the moment when we feel we’re “on a roll”, firing on all cylinders, and everyone around us senses it. When we’re moving forward, making progress, achieving goals, clearing hurdles, passing the competition—and doing so with increasing ease. Sports people call this being “in the zone”; others describe it as “flow”.

MOJO is that positive spirit toward what we are doing now that starts from the inside and radiates to the outside.

MOJO plays a vital role in our pursuit of happiness and meaning because it is about achieving two simple goals: loving what we do and showing it.

MOJO becomes apparent when the positive feelings toward what we are doing come from inside us and are evident for others to see. In other words, it is the moment when there’s no gap between the positive way we perceive ourselves—what we are doing—and how we are perceived by others.

Have You Lost your MOJO?

TotalPicture Radio, January 2010

Here's a 5 minute excerpt from a Leadership Channel Podcast on TotalPicture Radio ( with executive coach and author, Marshall Goldsmith. His new book is titled MOJO. How to Get it, How to Keep It, How to Get it Back if You Lose It.

Questions for Creating & Maintaining MOJO

QuestionsForLiving, December 2009

Marshall answers the question: What is the unique quality that differentiates successful people in life from their peers?

Marshall Goldsmith Delivers Timeless Advice, July 2009

Marshall Goldsmith dispenses age-old wisdom when he advises listeners to slow down—take a breath.

Marshall Goldsmith, author of MOJO: How to Get It, How to Keep It, How to Get It Back If You Lose It, provided some timeless insight during our interview today on Brainstormin’ with Billy the Brain. His advice? Take a Breath. Think of yourself as a 95-year old looking back on your life. What would you be thinking.

Statistically, Marshall has found people reflect on three things: 1) Be Happy, 2) Build Relationships with People and 3) Go For Your Dream.

Marshall defines MOJO as the positive spirit of what you’re doing. He described those things that block MOJO as NOJO—No Joy.

Marshall made many other interesting observations. For instance, based on what he has learned from 360° Feedback, women make better leaders than men. Perhaps it’s because women aren’t trying to win too much as men so often do.

To hear more of the interview, click here.

Triggers by Marshall Goldsmith




What Got You Here Won't Get You There by Marshall Goldsmith

What Got You Here Won't Get You There by Marshall Goldsmith




Audio CDs
Audio download

Soundview Executive Summaries

Soundview Executive Book Summaries' subscribers select What Got You Here Won't Get You There as the Harold Longman Award best business book of the year for 2007.


Leader of the Future 2

Marshall's 32 Books (alphabetical):

The AMA Handbook of Leadership

Art and Practice of Leadership Coaching

Best Practices in Leadership Development

Best Practices in Talent Management

Best Practices: Meaningful Change and Sustainable Leadership

Best Practices: Organization Development and Change

Change Champion's Fieldguide

Coaching for Leadership

Coaching for Leadership ... Helping Leaders Learn

Coaching for Leadership: Writings on Leadership from the World's Greatest Coaches

Community of the Future

Global Leadership

Human Resources in the 21st Century

Leader of the Future

Leader of the Future 2

Leadership Investment

Leading Authorities on Business

Leading Beyond the Walls

Leading for Innovation & Organizing For Results

Leading Organizational Learning

Learning Journeys

Learn Like a Leader: Today's Top Leaders Share Their Learning Journeys

Many Facets of Leadership

MOJO: How to Get It, How to Keep It, and How to Get It Back When You Lose It!

#MOJO Tweet

Organization of the Future

The Organization of the Future 2

Partnering: The New Face of Leadership

Succession: Are You Ready? (Memo to the CEO)

What Got You Here Won't Get You There

What Got You Here Won't Get You There: Comic Book

What Got You Here Won't Get You There... In Sales




Marshall Goldsmith Library website created and managed by
Marilyn McLeod of Coach

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