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Inc. 5000 Conference Marshall Goldsmith

If They Don’t Care, Don’t Waste Your Time!

Inc. 5000 Conference Marshall Goldsmith, Marshall Goldsmith print print version

Dear Followers: I'm excited that my new book Triggers is finally published! Order it now at Amazon.com or BarnesandNoble.com! Life Is Good. -- Marshall
What do I do to convince people that a change is good for them? The answer might surprise you!

by Marshall Goldsmith

My job is to help people achieve positive, lasting change in behavior. Every once in a while I run across someone who doesn't want to change. What do I do to convince them that the change is good for them?

Nothing!

Have you ever tried to change the behavior of an adult who had absolutely no interest in changing? How much luck did you have with your attempts at this "religious conversion"? Have you ever tried to change the behavior of a spouse, partner or parent who had no interest in changing? How did that work out for you?

My guess is that if you have ever tried to change someone else's behavior, and that person did not want to change, you have been consistently unsuccessful in changing their behavior. You may have even alienated the person you were trying to enlighten.

If they don't care, don't waste your time.

Research on coaching is clear and consistent. Coaching is most successful when applied to people who want to improve -- not when applied to people who have no interest in changing. This is true whether you are acting as a professional coach, a manager, a family member, or a friend.

Your time is very limited. The time you waste trying to change people who do not care is time stolen from people who do want to change.

As an example, back in Valley Station, Kentucky, my mother was an outstanding first grade school teacher. In Mom's mind, I was always in the first grade, my Dad was in the first grade, and all of our relatives were in the first grade.

She was always correcting everybody.

My Dad's name was Bill. Mom was always scolding "Bill! Bill!" when he did something wrong. We bought a talking bird. In a remarkably short period of time the bird started screeching "Bill! Bill!" Now Dad was being corrected by a bird.

Years passed. When Mom corrected his faulty grammar for the thousandth time, Dad sighed, "Honey, I am 70 years old. Let it go."

If you are still trying to change people who have no interest in changing, take Dad's advice. Let it go.

In November 2015 Dr. Marshall Goldsmith was recognized as the #1 Leadership Thinker in the World and the top 5 Management Thinker at the Thinkers50 Award Ceremony in London. He was also selected as the #1 Executive Coach in the World by GlobalGurus.org, and one of the 10 Most Influential Management Thinkers in the World by Thinkers50 in both 2011 and 2013. In 2011 he was chosen as the World's Most Influential Leadership Thinker. Marshall was the highest rated executive coach on the Thinkers50 List in both 2011 and 2013. What Got You Here Won't Get You There was listed as a top ten business bestseller for 2013 by INC Magazine / 800 CEO Read (for the seventh consecutive year). Marshall's exciting new research on engagement is published in his newest book Triggers (Crown, 2015).

Please order Triggers at Amazon or Barnes & Noble!

 

Triggers by Marshall Goldsmith

 

 

 


What Got You Here Won't Get You There by Marshall Goldsmith


What Got You Here Won't Get You There by Marshall Goldsmith

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Soundview Executive Summaries

Soundview Executive Book Summaries' subscribers select What Got You Here Won't Get You There as the Harold Longman Award best business book of the year for 2007.

 

 

   

 

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