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MOJO: How to Get It, How to Keep It, and How to Get It Back When You Lose It! by Marshall Goldsmith and Mark Reiter

MOJO: How to Get It, How to Keep It, and How to Get It Back When You Lose It!

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MOJO: How to Get It, How to Keep It,
and How to Get It Back When You Lose It!

by Marshall Goldsmith and Mark Reiter

Advance Reviews
Table of Contents


About MOJO the Book

In his follow-up to the New York Times bestseller What Got You Here Won't Get You There, #1 executive coach Marshall Goldsmith shares the ways in which to get−and keep−mojo to build a successful business and/or career.

Having corporate or personal mojo means controlling four elements: identity (Who do you think you are?), achievement (What have you done lately?), reputation (Who do other people think you are), and acceptance (What can you change? When should you ‘let go’?)

Goldsmith shares 14 tools to help readers enhance their mojo – and find more happiness and meaning in their lives.

About the Author

Marshall Goldsmith is among a select few consultants who have been asked to work with more than 120 CEOs from many of the world's leading corporations. Goldsmith has helped to implement leadership development processes impacting more than one million people around the world. He has a Ph.D. from UCLA and is on the faculty of the executive education programs for Dartmouth College and many leading business schools. In the recently completed Forbes – (London) Times global report, he was recognized as one of the top 15 most influential business thinkers in the world.

What Eighteen of the World’s Greatest Leaders and Thinkers Say about Mojo

"MOJO moves us to define who we are in a new and illuminating way! MOJO is a guidebook for the leaders of the future. Thank you, Marshall!"Frances Hesselbein, Distinguished Chair of Leadership, US Military Academy, West Point, winner US Presidential Medal of Freedom, former CEO Girl Scouts

"Marshall's MOJO provides wonderful perspectives and tools for each of us - to integrate and focus our lives - to contribute - and to serve. Thank you!"
Alan Mulally, CEO Ford, winner Leader of the Future Award, Leader-to-Leader Institute

“Those of us who have been lucky enough to spend time in a classroom with Marshall Goldsmith know what a positive in?uence his teaching can have. In Mojo, Marshall shares his scholarship more broadly and teaches us all how to turn inertia in our professional or personal lives into meaning and happiness. There is no more important lesson in business or in life!”
Tom Glocer, CEO, Thomson Reuters

“As soon as I started reading this book, I felt my Mojo rising. The next best thing to being coached by Marshall is reading his books. His writing always gets me revved up and focused on getting the most meaning and happiness out of my day. This book can elevate any reader’s game.”
Mark Tercek, CEO, Nature Conservancy; former Managing Partner, Goldman Sachs

“Marshall Goldsmith is one of a kind: a unique and brilliant combination of getting inside our minds about those problems which keep us awake at night— and not only clarifying, but actually solving them! Lively and engaging. A damn good read, which every leader will not only enjoy, but pro?t from.”
Warren Bennis, bestselling author, Distinguished Professor at USC, and world authority on leadership

"A mantra for self-realization and self-actualization. I regard the concept of MOJO as a milestone in our quest for meaning and evolution – and a beacon in our journey to our inner world."
GM Rao, CEO GMR and Entrepreneur of the Year (India)

Eduardo Castro-Wright, Vice Chairman, Wal-Mart Stores Inc., the world’s largest retailer - "Another thought provoking, practical and insightful book by Marshall. I love the simplicity and wisdom in dealing with human behavior in business and more importantly, in our personal lives."

“Marshall’s books are very much like Marshall— insightful, direct, focused, wise, clear, somewhat provocative, positive, lively, and energetic. For those who have not worked with Marshall and experienced these qualities, his latest book, Mojo, is a great substitute. Mojo is like him— a little crazy, yet very helpful!”
Jonathan Klein, CEO, Getty Images; American Photo’s “Most Important Person in Photography”

“Marshall has a gift for identifying the essential ingredients of success—for individuals and organizations. The insights in Mojo are certain to help people at all stages of their career tap their full potential and live more ful?lling lives. Another great book, Marshall!”
John Hammergren, CEO, McKesson Corporation; winner, Warren Bennis Award for Leadership

“Mojo is elusive, hard to de? ne, at least as old as homo sapiens . . .  and worth its weight in gold. This thoughtful and thought-provoking book should be read by anyone who has tasted Mojo and wants more.”
Kevin Kelly, CEO, Heidrick and Struggles, global search and advisory ?rm

“Marshall helps leaders, aspiring leaders, and anyone who wants to enrich their personal and professional lives focus on actions that provide both meaning and happiness. Mojo is a great reminder that we’re most likely to enjoy success in our careers and lives when we regularly take the time to be honest with ourselves.”
Chris Kubasik, President, Lockheed Martin; Chairman, Sandia Corporation

“Marshall provides an array of case studies where he combines business challenges around navigating in the ‘new normal’ with real tools— tools for yourself and tools for you to help others that you care about. Thanks to Marshall for providing another wonderful read, with both short term and longer term ideas for personal growth.”
Teresa Ressel, CEO, UBS Securities LLC; former Chief Financial Officer, U.S. Treasury

“Marshall clearly articulates the payoff— for your company, your family, your community, and yourself— of having more meaning and happiness in your life. And he provides a compelling and clear road map for getting you there.”
Greg Brown, President and CEO, Motorola

“One more great book by Marshall! With his typical depth, simplicity, and clarity, he helps me understand, accept, and improve my Mojo with lasting positive impact!”
Fabrizio Parini, CEO, Lindt (Italy); former CEO, Ghirardelli Chocolate

“Marshall Goldsmith is tops at the hardest part of the alphabet— ABC, adult behavior change. We give him high marks!”
Charles Butt, CEO, H-E-B, one of America’s 20 largest private companies

“Marshall is a master at helping people gain self awareness. Mojo provides great food for the soul. Reading this book makes me feel like I am listening to Marshall!”
Liz Smith, CEO, OSI Restaurant Partners,
a world leader in casual dining

“Again, Marshall has his ?nger on the pulse of the worker and the workplace. This clear, insightful, and wise book helps employees ?nd their Mojo. It helps them move beyond commitment and ?nd ways to truly contribute in their professional and personal lives. The greatest power in the workplace is the workforce and Marshall has ? gured out how to un-
lock that potential.”
David Ulrich, professor, University of Michigan; co- author of The Why of Work

“Emerson once wrote, ‘What lies behind us and what lies before us are small matters compared to what lies within us.’ Mojo focuses on that which lies within us, what we do with it, and how others perceive it resonating from us. A wonderful read!”
Alan Hassenfeld, former Chairman, Executive Committee, Hasbro



Mojo: How to Get It, How to Keep It, and How to Get It Back When You Lose It!


Marshall Goldsmith’s newest book, Mojo: How to Get It, How to Keep It, and How to Get It Back When You Lose It!, explores the moments of wonderful success we experience when we’re ‘on a roll’,  firing on all cylinders and everyone in the room senses it—when the audience hangs on every word, nods in agreement, laughs at our jokes, and applauds at the end.

To other people, Mojo is a more elusive sense of personal advancement through the world. We’re moving forward, making progress, achieving goals, clearing hurdles, passing the competition—and doing so with increasing ease. What we are doing matters and we enjoy doing it. Sports people call this being “in the zone.” Others describe it under the umbrella term “flow.”

Mojo plays a vital role in our pursuit of happiness and meaning because it is about achieving two simple goals: loving what we do and showing it. Marshall’s definition of Mojo spins off from the great value he attaches to finding happiness and meaning in life:

“Mojo is that positive spirit toward what we are doing now that starts from the inside and radiates to the outside.”

Excerpts from Mojo: How to Get It, How to Keep It, and How to Get It Back When You Lose It!

Our Mojo is apparent when the positive feelings toward what we are doing come from inside us and are evident for others to see. In other words, there’s no gap between the positive way we perceive ourselves—what we are doing—and how we are perceived by others.

Four vital ingredients need to be combined in order for you to have great Mojo.

The first is your identity. Who do you think you are?

This question is more subtle than it sounds. It’s amazing to me how often I ask people this question and their first response is, “Well, I think I’m perceived as someone who . . .” I stop them immediately, saying, “I didn’t ask you to analyze how you think other people see you. I want to know who you think you are. Taking everyone else in the world out of the equation, including the opinions of your spouse, your family, and your closest friends, how do you perceive yourself?” What follows is often a long period of silence as they struggle to get their self-image into focus. After people think for a while, I can generally extract a straight answer. Without a firm handle on our identity, we may never be able to understand why we gain—or lose—our Mojo.

The second element is achievement. What have you done lately?

These are the accomplishments that have meaning and impact. If you’re a salesperson, this might be landing a big account. If you’re a creative type, it could be coming up with a breakthrough idea. But this too is a more subtle question than it sounds—because we often underrate or overrate our achievements based on how easy or hard they were to pull off.

The third element is reputation. Who do other people think you are?

What do other people think you’ve done lately? Unlike the questions about identity and achievement, there’s no subtlety here. While identity and achievement are definitions that you develop for yourself, your reputation is a scoreboard kept by others. It’s your coworkers, customers, friends (and sometimes strangers who’ve never met you) grabbing the right to grade your performance—and report their opinions to the rest of the world. Although you can’t take total control of your reputation, there’s a lot you can do to maintain or improve it, which can in turn have an enormous impact on your Mojo.

The fourth element to building Mojo is acceptance. What can you change, and what is beyond your control?

On the surface, acceptance—that is, being realistic about what we cannot change in our lives and accommodating ourselves to those facts—should be the easiest thing to do. It’s certainly easier than creating an identity from scratch or rebuilding a reputation. After all, how hard is it to resign yourself to the reality of a situation? You assess it, take a deep breath (perhaps releasing a tiny sigh of regret), and accept it. And yet acceptance is often one of our greatest challenges. Rather than accept that their manager has authority over their work, some employees constantly fight with their bosses (a strategy that rarely ends well). Rather than deal with the disappointment of getting passed over for a promotion, they’ll whine that “it’s not fair” to anyone who’ll listen (a strategy that rarely enhances their image among their peers). Rather than take a business setback in stride, they’ll hunt for scapegoats, laying blame on everyone but themselves (a strategy that rarely teaches them how to avoid future setbacks). When Mojo fades, the initial cause is often failure to accept what is—and get on with life.

By understanding the impact and interaction of identity, achievement, reputation, and acceptance, we can begin to alter our own Mojo—both at work and at home.

Table of Contents:

Section I: You and Your Mojo

Chapter 1: Mojo, You, and Me
Chapter 2. Measuring Your Mojo
Chapter 3: The Mojo Paradox

Section II: The Building Blocks of Mojo

Chapter 4. Identity: Who Do You Think You Are?
Chapter 5. Achievement: What Have You Done Lately?
Chapter 6. Reputation: Who Do People Think You Are?
Chapter 7. Acceptance: When Can You Let Go?
Chapter 8: Mojo Killers
Chapter 9. Four Pointless Arguments at Work
Chapter 10: That Job Is Gone!

Section III: Your Mojo Tool Kit

Chapter 11: Change You or Change It
Chapter 12: Identity: Making Sense of Who You Are

  • Tool #1: Establish Criteria That Matter to You
  • Tool #2: Find Out Where You’re Living
  • Tool #3: Be the Optimist in the Room
  • Tool #4: Take Away One Thing

Chapter 13: Achievement: Making It Easier to Get Things Done

  • Tool #5: Rebuild One Brick at a Time
  • Tool #6: Live Your Mission in the Small Moments Too
  • Tool #7: Influence Up as Well as Down
  • Tool #8: Swim in the Blue Water

Chapter 14: Reputation: Taking Control of Your “Story”

  • Tool #9: When to Stay, When to Go
  • Tool #10: Hello, Goodbye
  • Tool #11: Adopt a Metrics System
  • Tool #12: Reduce This Number

Chapter 15: Acceptance: Change What You Can; Let Go of What You Can’t

  • Tool #13: Give Your Friends a Lifetime Pass
  • Tool #14: Name It, Frame It, Claim It

Section IV: Connecting Inside to Outside

Chapter 16: Beyond Self Help
Chapter 17: Women and Mojo

Coda: You Go First!

Appendix 1: The Mojo Survey: Understanding Short-Term Satisfaction and Long-Term Benefit

Appendix 2: What the Mojo Survey Results Mean

To order Mojo: How to Get It, How to Keep It, and How to Get It Back When You Lose It!


Mojo is the moment when we do something that's purposeful, powerful, and positive and the rest of the world recognizes it. This book is about that moment − and how we can create it in our lives, maintain it, and recapture it when we need it.



Marshall's Books (alphabetical):

The AMA Handbook of Leadership

Art and Practice of Leadership Coaching

Best Practices in Leadership Development

Best Practices in Talent Management

Best Practices: Meaningful Change and Sustainable Leadership

Best Practices: Organization Development and Change

Change Champion's Fieldguide

Coaching for Leadership

Coaching for Leadership ... Helping Leaders Learn

Community of the Future

Global Leadership

Human Resources in the 21st Century

Leader of the Future

Leader of the Future 2

Leadership Investment

Leading Authorities on Business

Leading Beyond the Walls

Leading for Innovation & Organizing For Results

Leading Organizational Learning

Learning Journeys

Many Facets of Leadership

MOJO: How to Get It, How to Keep It, and How to Get It Back When You Lose It!

Organization of the Future

The Organization of the Future 2

Partnering: The New Face of Leadership

Succession: Are You Ready? (Memo to the CEO)

What Got You Here Won't Get You There





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