Marshall Goldsmith Blog

I wrote an article for Fast Company awhile ago about loving what you do.

I talked about Warren Bennis. Warren Bennis has always been one of my heroes. Dr. Bennis is a distinguished professor and founding chairman of the Leadership Institute at the University of Southern California and a visiting professor at Harvard Business School and Harvard Kennedy School. His books on leadership have sold over a million copies. Along with being one of the greatest teachers and writers in our field, he’s also a good guy. At various stages in my career, he has taken the time to give me words of recognition, support, and encouragement. His consideration has meant a lot to me. Besides being successful and brilliant, he’s thoughtful. These words don’t always go together.

One day Warren and I were speaking to a group of educators from many of the top MBA programs. As Dr. Bennis was discussing his latest views on leadership, he decided to “take a detour.” He began to ponder his own journey through life and the lessons he’d learned. He openly reflected upon his personal struggles — not as a teacher of leadership but as a practitioner of leadership — when he was the president of the University of Cincinnati. His voice noticeably quavered as he recalled one of the most important moments in his career. As he was speaking to a university audience in his presidential role, one of his friends in the room unexpectedly asked: “Do you love what you do?”

A long, awkward silence filled the room as he pondered the question. As a president, he searched for the right answer, but as a human, he wanted the real answer. Finally, in a quiet voice, he replied, “I don’t know.”

That revelation plunged Warren into deep reflection. It dramatically altered his path through life. He had always thought that he wanted to be the president of a university. It had not dawned on him that after he got there he might not actually enjoy the life of a university president.

Do you love what you do? This may be the seminal question of our age. In yesterday’s world, where professionals worked 40 hours a week and took four weeks of vacation, this question was important, but not nearly as important as it is today. I remember visiting, in the early 1980s, the corporate headquarters of one of the world’s most successful companies at 5 p.m. There was almost no one there. You could fire a cannonball down the hall and not hit anyone. Those days are gone. It was much easier to find meaning and satisfaction in activities outside of work when we were under a lot less pressure and worked far fewer hours. Not only did people have more time, they weren’t as tired.

Almost all of the professionals I work with are busier today than they ever have been in their lives, working 60 to 80 hours a week. They feel under more pressure than ever. Cell phones, PDAs, and emails forever tether us to our work, whether we like it or not. Put it all together and — if you don’t love what you do — it can be a kind of new-age professional hell. We can be wasting our lives waiting for a break that never comes.

My good friend Dr. Srikumar Rao puts it this way:

“Life is short. And uncertain. It is like a drop of water skittering around on a lotus leaf. You never know when it will drop off the edge and disappear. So each day is far too precious to waste. And each day that you are not radiantly alive and brimming with cheer is a day wasted.

Stop right now and evaluate your life. YOUR LIFE. As it is right now. Are you, by and large and daily variations aside, happier now than you have ever been? Do you have the inner conviction that you are on the path that is just right for you, the one that is transparently leading you to fulfillment in many dimensions – in your career, in relationships, in spiritual development?

If the answer is, NO, ask yourself, WHY NOT?  The first step to getting there is to refuse to accept anything less.”

Dr. Rao is offering his Creativity and Personal Mastery(CPM) course beginning October 5, 2008 in Los Angeles.  For more information check out: http://www.areyoureadytosucceed.com

Life is too short.  In the new world, we don’t have to love everything that we do, but we need to find happiness and meaning in most of our professional work.

Life is good.

Marshall

http://www.MarshallGoldsmithLibrary.com

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UPCOMING EVENTS:

August 25-26, 2008 - Indian School of Business - Hyderabad

September 15, 2008 - New York - SHRM - contact Marshall if interested

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October 8, 2008 - Boston - Linkage: “What Got You Here Won’t Get You There” one day program

October 13, 2008 - Palm Desert, CA - Global Institute of Leadership Development - Register with discount: GILD08-PW

October 29, 2008 - Japanese Business Executives - Tokoyo, Japan

October 30, 2008 - Japanese Business Coaches - Tokoyo, Japan

December 2, 2008 in San Francisco - Linkage: “What Got You Here Won’t Get You There” one day program

Why is asking so important? In the Information Age, leaders must manage knowledge workers. Peter Drucker has defined knowledge workers as people who know more about what they are doing than their boss does. It is hard to tell people what to do and how to do it when they already know more than we do. In today’s rapidly changing world, we need to ask, listen and learn from everyone around us.

When people ask us for our input, listen to us, try to learn from us and follow up to see if they are getting better, our relationship with them improves.

This seems simple and obvious—so why don’t we do it?

Reviews of summary 360-degree feedback involving thousands of leaders from more than 50 organizations have shown that when the item “Asks people what he or she can do to improve” is included in the company’s leadership inventory, it almost always falls near the bottom (if not in last place) in terms of employee satisfaction. As a rule, leaders don’t ask.

I recently asked the vice president of customer satisfaction in a major organization if his employees should be asking their key customers for feedback—listening, learning and following up to ensure service keeps getting better. “Of course,” he replied.

“How important it this to your company?” I asked. “It’s damn important!” he exclaimed.

I then lowered my voice and asked, “Have you ever asked your wife for feedback on how you can become a better husband?” He stopped, thought for a second, and sighed, “No.”

“Who is more important—your company’s customers or your wife?” I asked. “My wife, of course,” he replied.

“If you believe in asking so much, why don’t you do it at home?” I inquired. He ruefully admitted, “Because I am afraid of the answer.”

Why don’t most of us ask—even though we know we should? We don’t ask, because we are afraid of the answers.

Let me give you a personal example. I am in my 50s, and at my age, one type of input that I should be asking for every year is a physical exam. I managed to avoid this exam, for not one or two years, but seven years. How did I successfully avoid a physical exam for seven years? What did I keep telling myself? I will do it when I quit traveling so much. I’ll go after I begin my “healthy foods” diet. I will get that exam after I get in shape.

Have you ever told yourself the same thing? Who are we kidding? The doctor? Our families? No, we are only kidding ourselves.

My suggestions are very simple:

As a leader:

Get in the habit of asking key co-workers for their ideas on what needs to be done. Thank them for their input, listen to them, learn as much as you can, incorporate the ideas that make the most sense and follow up to ensure that real, positive change is occurring.

As a coach:

Encourage the people you are coaching to ask questions, listen to the answers and learn from everyone around them. Be a great role model for learning, then ask the people you are coaching to learn in the same way that you are. As an executive coach, I find that my clients can learn a lot more from their key stakeholders than they ever learn from me.

As a friend and family member:

Ask your loved ones how you can be a better partner, friend, parent or child. Listen to their ideas. Don’t get so busy with work that you forget that they are the most important people in your life.

Improving interpersonal relationships doesn’t have to take a lot of our time. It does require having the courage to ask for important people’s opinions and the discipline to follow up and do something about what we learn.

Who do you need to ask?

What is your first question?

Life is good.

Marshall

www.MarshallGoldsmithLibrary.com

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I don’t watch much TV. But one Saturday morning, I found myself channel-surfing for about 15 minutes. I was amazed at how many of the ads were about getting in shape. Here are some of the exact phrases I heard:

“Six-second abs.”

“Easy shaper.”

“Incredible — a miracle!”

“It feels terrific! Let us show you how easy it is!”

“Quickly turn your flabby abs into that sexy six-pack!”

My favorite was one that claimed that “visible results” could be achieved in two three-minute sessions!

I am from Kentucky. Excuse the language, but a phrase from my childhood captures my feeling for these claims: “What a pile of bulls — t!”

If you want to know why so many goal setters don’t become goal achievers, you can pore over a bunch of enlightening academic studies about goals or you can watch infomercials for 15 minutes. Where did we ever get the crazy idea that getting in shape is supposed to be quick and easy? Why do we think that there will be almost no cost? Why are we surprised when working out turns out to be arduous and healthy foods don’t really taste that good?

I see the impact of this kind of thinking all the time. I recently got a call from Mary, an EVP for human resources, who was dealing with the integration of people and systems after her company had made a large acquisition. “Don, our CEO, has been hearing some serious grumbling about Bill, our chief information officer,” she groaned. “Bill is 56 years old and has great experience. No one else in the company can match it.

Unfortunately, he wants everything to be done his way. There are some brilliant people in the company we acquired who have their own ideas. Several of their top people, including our new COO, are expressing concerns about Bill. Don wants this issue resolved now!

He has suggested that we get an executive coach to work with Bill. Given Bill’s busy schedule and our immediate needs, Don would like to see a dramatic change in Bill within a couple of months. Because Bill is also very impatient, he won’t work with a coach who will waste his valuable time. Do you think that you can help us? When could you start?”

Like all of the folks who buy these miracle products to help them get in shape, Mary wanted a miracle coach to immediately change Bill.

I pointed out that Bill was a 56-year-old executive. Just as with diet and exercise, Bill’s behavioral habits took years to develop and won’t go away overnight. We all set goals to get some aspect of our lives in shape. All too often, we fail to meet them. Why? There are four major challenges that we mistakenly assess:

1. Time: “This is taking a lot longer than I thought it would,” or “I don’t have time for this.”

2. Effort: “This is a lot harder than I thought it would be,” or “I’m tired. It’s just not worth it.”

3. Competing goals: “I had no idea I would be so busy this year. I’ll just have to worry about this later.”

4. Maintenance: “After I got in shape, I celebrated by indulging in some of the actions that forced me to set my goals in the first place. Now, for some unexplained reason, I’m back where I started. What am I supposed to do? Go on some kind of diet for the rest of my life?”

We often confuse the words “simple” and “easy”. The changes I help people make are generally very simple. However, they are never easy. Just as with diet and exercise, changing behavior involves hard work. It takes time.

During the next year, Bill will be barraged with competing goals that will distract him from his efforts to change.

He needs to realize that lasting leadership development is a lifelong process. A temporary change in behavior to “look good” in the short term will only create cynicism if Bill doesn’t stick with it.

I can help Bill if he is willing to put in the time and effort. If not, hiring me would probably be a waste of everyone’s time.

Look in the mirror. Not just at how you look but who you are. If you want to be a better leader, a better professional, or just a better person — don’t kid yourself.

To achieve meaningful goals, you’ll have to pay the price. There’s no product, no diet, no exercise program, and (I hate to admit it) no executive coach who can make you better. Only you can do it.

If your source of motivation doesn’t come from inside, you won’t stick with it. This may not be material for a Saturday morning TV ad, but it’s great advice for any real achievement.

Life is good.

Marshall

www.MarshallGoldsmithLibrary.com

www.MarshallGoldsmithFeedForward.com

MY UPCOMING SCHEDULE:

August 25-26, 2008 - Indian School of Business - Hyderabad

September 15, 2008 - New York - SHRM - contact Marshall if interested

October 2, 2008 - The Conference Board - Download Schedule - Register

October 8, 2008 - Boston - Linkage: “What Got You Here Won’t Get You There” one day program

October 12, 2008 - Chicago - Linkage: “What Got You Here Won’t Get You There” one day program

October 13, 2008 - Palm Desert, CA - Global Institute of Leadership Development

October 29, 2008 - Japanese Business Executives - Tokoyo, Japan

October 30, 2008 - Japanese Business Coaches - Tokoyo, Japan

How important is integrity in a business environment?

Enron’s leaders did a wonderful job of preaching the value of challenging the system…so did Andersen’s…so did NASA’s. Everyone seems to know that encouraging upward challenge is a key to maintaining corporate integrity. This is relatively easy to understand; it is just hard to do. After corporate meltdowns, it is amazing how many people claim that they knew there could be huge problems. It is even more amazing how few people effectively expressed these concerns before the problems were reported in the news.

Warner Burke has pointed out that “knows how to influence up in a constructive way” scored last place on managerial effectiveness in all items when people evaluated their managers in NASA – immediately before the Columbia space shuttle exploded. While lack of effective upward challenge was not the only cause of the explosion, it was a clear contributing factor. The same story is true in almost all organizational disasters and examples of corporate wrongdoing.

I’d like to suggest some organizational guidelines aimed at encouraging upward challenge and preserving corporate integrity. None are a reinvention of the wheel, and they certainly are not all encompassing, but I have seen them work in highly respected companies and I hope they can provide you with a good discussion point for reviewing your own organizational processes. While some of them may seem extreme, the organizational cost of integrity violations is — and should be — huge. If the last two years have taught us anything, it should be that ethical violations can kill even the most successful companies. The cost of preventing ethical problems will never exceed the cost of dealing with ethical problems.

Suggested Guidelines for Managers and Employees:

• If you are ever asked to do anything that you believe may be unethical, it is not your right to express your concern – it is your responsibility.

One of the world’s most highly-respected service companies clearly communicates this guideline to all employees, and it is a major message in their new employee orientation. I cannot think of any organization that should not communicate this same clear message, yet very few do.

All employees need to express their concerns if the decision may be unethical. In many cases directives that appear to be unethical are just that. Even the perception of an ethics lapse can be damaging to the entire company. Therefore, employees at all levels need to take responsibility to ensure that their organization engages in ethical business practices. After all, managers cannot read their employee’s minds.

• Employees that are not satisfied with their manager’s response to any ethical challenge should have the responsibility to continue this challenge to the next level of management.

If a resolution cannot be reached with the immediate manager, the employee should continue to challenge up. This type of challenge should not be viewed as an indictment of either the manager or the employee. Honest, well-meaning people can have very different views of the ethical dilemmas that surround the same decision.

• Any manager that threatens concerned employees or knowingly discourages upward challenge should be fired.

If only one employee is punished for honestly expressing ethical concerns, the word will quickly spread throughout the organization. Honest upward communication cannot be treated as an option. It needs to be a requirement. Managers at all levels need to understand that there are severe and immediate consequences for blocking the flow of vitally needed information.

• Consideration of integrity violations should be conditions of employment and have nothing to do with job performance.

One of the organizations that I respect the most has a clear rule: “All employees who knowingly lie, cheat or steal will be immediately dismissed, regardless of their performance on the job.” In this organization, every employee is taught that even the best performer, if found to have committed an ethics violation, will still be fired. Their logic is simple — If we allow small amounts of lying, where do we draw the line? Many of the well-publicized corporate scandals happened not merely because of one event. They happened because of the “creeping dishonesty” that can occur when small violations are ignored and increasingly corrupt practices evolve over time.

• Employees who do not feel comfortable using the normal chain of command should be provided with an alternative mechanism for upward communication.

In spite of the best corporate guidelines, the best training, and the best intent, some individual managers may still be very intimidating. Every employee needs a way to go around the system when they feel threatened by line management. They must be trained on how and when to use these alternate channels.

• Managers should proactively ask for suggestions on how to improve the organization, rather than passively waiting for employees to express concerns.

As Peter Drucker has said, “The leader of the past knew how to tell. The leader of the future will know how to ask.” If employees don’t feel free to communicate openly on business concerns, it is highly unlikely that they will feel free to communicate openly on ethical concerns. If they have an open dialogue about business concerns, any ethical concerns will probably emerge as part of the ongoing conversation.

• Both managers and employees should be trained on how to encourage and provide upward challenge.

Providing traditional ethics training may be a waste of time for many employees. The vast majority of employees are probably ethical in the first place! They merely need to learn how to recognize potential integrity issues and effectively communicate these in a way that can prevent ethics problems.

The corporate scandals of the last few years have resulted in a lack of trust for major organizations. The conditions that led to ethics issues will not be fixed by having employees attend training programs or listen to motivational talks. Organizations that establish and implement clear processes for encouraging upward challenge can do a great deal to prevent problems involving ethic, integrity and values. Trust is easy to lose and hard to regain. For many employees and for the public at large, it may take years of concerted effort to rebuild the credibility of large corporations. From both a business and values perspective, it is worth it!

Life is good.

Marshall

www.MarshallGoldsmithLibrary.com

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In Leader to Leader’s Premier Issue, I discussed retaining high-impact performers.

The workplace is changing. Job security isn’t what it used to be. We tend to focus, understandably, on the profound impact these and other workplace changes are having on the lives of individuals. But too often leaders overlook the equally profound impact these changes are having on their organizations.

The fact is, the “new work contract”- employees taking responsibility for their own careers, and corporations providing them with career-enhancing but impermanent opportunities-can be as difficult for organizations to manage as for individuals. We as leaders still understand little of the mechanics of retaining essential high-performers in turbulent times.

Our task is complicated by four additional, less widely acknowledged trends:

* The reduced status of working for a “Fortune 500″ corporation.

* The frequent lack of connection between pay and contribution.

* The decline in opportunities for promotion.

* The rise in the influence of the “knowledge worker”.

Peter Drucker has noted the dramatically increased importance of the knowledge worker in modern organizations. Yet we are often still unsure what that means for how we should lead. Bill Gates has said that Microsoft would do “whatever it takes” to attract and retain the brightest software developers in the world.

Innovative high-technology corporations (such as Sun Microsystems) pay employees large bonuses to recruit top talent. In tomorrow’s world the “intellectual capital” brought in by high-knowledge employees will be a major, if not the primary, competitive advantage for many corporations. As the perceived value of key knowledge workers increases, the competition to hire these workers will intensify.

A Strategy for Retaining High-Impact Performers

Leaders can no longer afford to let the vagaries of the job market determine who leaves and who stays with the organization. We must learn to manage our human assets with the same rigor we devote to our financial assets. The following seven steps can help you accomplish that task:

1) Clearly identify whom you want to keep.

In recent years many organizations have focused on those people they should get rid of rather than those they should keep. Many downsizing “packages” give all employees with similar levels of experience the same incentive to leave. Unfortunately-for the organizations-the employees who decided to leave were often the high-impact performers who could find other work quickly.

2) Let them know that you want to keep them.

Amazing as it may seem, many high-impact performers who are asked why they’ve left an organization report, “No one ever asked me to stay! ” Many organizations have deliberately not told high-impact performers that they were special in any way for fear of alienating others. In the future it will become increasingly easy to retain “average” performers and increasingly difficult to retain high-impact performers.

3 ) Provide recognition.

Although compensation is an important factor for retaining high-impact performers, several studies indicate that it is currently not “the” most important factor. Typically, the chief reasons great people leave major organizations are lack of recognition, lack of involvement, and poor management The CEO of a leading telecommunications company has recently embarked on an innovative approach.

Division-level executives provide a quarterly report on high-impact performers who should be recognized. The CEO calls these individuals personally, thanks them for their contributions, and asks for their input on how the corporation can increase effectiveness. The CEO believes this process not only helps retain key talent but also generates great ideas for continuous improvement.

4) Provide opportunities for development and involvement.

One of the world’s largest consulting/ accounting firms has embarked on an original program to identify and cultivate high-potential leaders. As part of the process, young leaders engage in an “action learning” project in which they work on real-life problems facing the firm.

This gives young leaders a fantastic developmental opportunity and gives the firm valuable input on solving real problems. It also enhances the young leaders’ commitment to stay with the firm. The firm’s leaders say that such a process would not have been tried just a few years ago, for fear of alienating other partners, but that today the firm has no choice but to identify and retain high-impact partners.

5) Challenge the compensation plan.

Organizations unwilling to make performance rather than mere seniority the key driver of pay will face an increasing challenge in keeping top talent, especially young talent. One Fortune 500 industrial company recently refused to implement a variable, performance-based compensation plan because half the employees felt uncomfortable with the concept.

The corporation neglected to measure which half felt uncomfortable with more differentiated pay; but my guess is that it was the lower performers. High-impact performers of the future will be able to demand and receive substantially more pay than their lower performing peers. A “socialistic” compensation plan combined with lowered potential for promotion leads to an “average” workforce.

6) Relax the culture.

In addition to reducing bureaucracy, high- performing, high-tech companies like Netscape, Sun Microsystems, and AT&T Wireless (formerly McCaw Cellular) are known for providing freedom in dress code, scheduled hours, and lifestyle choices. While employees work very hard, they appreciate the lack of rules, regulations, and restrictions that can inhibit their freedom without increasing their productivity.

7) Provide intrapreneurial opportunities.

Gifford Pinchot (inventor of the term intrapreneur) has shown how major corporations can provide opportunities for semiautonomous enterprises to operate within the larger corporate structure.

By allowing high-potential leaders to “run a business” inside a larger business, corporations can gain commitment while simultaneously developing people. People who see opportunities for “ownership” and personal development are much more likely to stay with the organization.

In the past when a high-impact performer in a major corporation was offered a position at another company, the employee was likely to say no. Most managerial and professional jobs offered good pay, job security, promotion potential, and status.

Today the high-impact employee is much more likely to say yes. To retain such talent in the future, organizations will need to take decisive action.

Only those organizations able to create a dynamic new human resource model will retain the high-knowledge talent needed to succeed in tomorrow’s globally competitive environment.

Life is good.

Marshall

UPCOMING EVENTS:

July 25, 2008: Join me for a special live conversation on Friday July 25th with Learn From My Life. This 60 minute will be driven by your questions and will enable us to drill deeper into the key behavioral changes that will make you a better leader and more accomplished individual.

August 1, 2008 - Dartmouth - Tuck Executive Program

August 25-26, 2008 - Indian School of Business - Hyderabad

September 15, 2008 - New York - SHRM - contact Marshall if interested

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Our greatest challenge as leaders isn’t understanding the practice of leadership; it’s practicing our understanding of leadership.

The consistent and ongoing misassumption of almost all leadership development programs is “if they understand, they will do.” This assumption is not valid in any aspect of our lives, and leadership development is no exception.

If the “understanding equals doing” equation were accurate, everyone who understood that they should go on a healthy diet and work out would be in great shape. Almost everyone in America knows what we are supposed to do. Over the years our knowledge of the importance of diet and exercise has gone up dramatically. Why is it then that Americans weigh more than we have ever weighed in our history? Why is obesity considered the “new epidemic”? We all know what it takes to get in shape, we just don’t do it. I live in California. I think it was Gov. Arnold Schwarzenegger who wisely noted, “Nobody ever got muscles by watching me lift the weights!”

Companies have invested millions of dollars in developing profiles that describe the behavior of their desired leader of the future. I have probably reviewed a hundred of these profiles. I have helped write about 70 of them. Most make a lot of sense. They usually suggest that leaders should have high integrity, focus on customer service, deliver quality products, develop great people and encourage innovation. Some of these profiles are organized around values and some around competencies. Many say basically the same thing – but in a language that fits their corporation’s culture. Most corporations know what their leaders should do and do a fine job of communicating this message.

Leaders who are not working for a company that describes desired leadership behavior can still read books on the topic. One of my books, Global Leadership: The Next Generation (with Cathy Greenberg, Alastair Robertson and Maya Hu-Chan), describes research findings (sponsored by Accenture) involving over 200 specially selected high-potential leaders from 120 global organizations. This book, like others of its type, paints a clear picture of desired behavior for future leaders. Kouzes and Posner, Zenger and Folkman, the Center for Creative Leadership, Personnel Decisions Incorporated and several others have written books on this topic. My guess is that any leader whose behavior even approximates the behavior that is described in any of these books will be viewed as an outstanding role model. Anyone who reads these books can understand what to do.

I recently had the privilege of working with the CEO and over 2,000 of the top leaders in one of the world’s most admired companies. The company had developed a well-thought-out profile of desired leadership behaviors. Leaders in the company received 360-degree feedback to help them understand how their actual behavior was seen as matching this desired profile. All were trained to respond to co-workers on their feedback using a very simple follow-up process. At the end of the training, leaders were asked in a confidential survey if they were going to do what was taught in the program. Almost 100 percent said that they understood and saw the value of what was being taught. They almost all vowed that they were going to follow up with their co-workers, work on their “areas for improvement” and get better.

A year later, the same leaders and their co-workers were surveyed to see what happened. Many of the leaders (about two-thirds of the total group) actually did what they committed to do and, as a group, they were seen as becoming much more effective. Some leaders, however, did absolutely nothing as a result of receiving feedback and attending training, and as a group they were seen as improving no more than can be attributed to random chance. The training that they attended produced no more change than staying home and watching sitcoms.

Howard Morgan and I published an article entitled “Leadership Is a Contact Sport” in the Fall 2004 issue of Strategy+Business that involved over 86,000 respondents from eight major corporations. Just like the 2,000 leaders mentioned above, every leader in our study received feedback. They were all given some very simple instructions on how to follow up with co-workers and how to become more effective. Our results showed that there was no correlation between understanding and doing. The leaders who did absolutely nothing understood what to do as well as the leaders who actually executed on their improvement plans. Amazingly, the leaders who did nothing rated the value of the programs just as highly as the leaders who executed. The “did nothings” not only understood what to do – they saw the value in doing it.

Over the years, I have had the opportunity to interview hundreds of leaders in the “did nothing” category. I always ask them why they didn’t do what they said they would do after their leadership development programs. Their answers never have anything to do with ethics or integrity. In spite of some terrible recent examples of ethics violations, most leaders that I meet are highly ethical people. They are not liars or phonies. They truly believed that they should change and that this was the “right thing to do”. Their answers never have anything to do with a lack of intelligence or understanding. These are very bright people. They not only saw the value in what they committed to do, they understood what to do and how to do it.

Our research paints a compelling picture. Peole don’t get better because they go to “programs”. They don’t get better because they listen to motivational speeches. They only get better if they pick something important to improve, involve the people around them and follow up in a disciplined way. Long-term change in leadership effectiveness takes time, follow-up and discipline – not just understanding.

Life is good.

Marshall

www.MarshallGoldsmithLibrary.com

www.MarshallGoldsmithFeedForward.com

Marshall’s Upcoming Schedule:

August 1, 2008 - Dartmouth - Tuck Executive Program

August 25-26, 2008 - Indian School of Business - Hyderabad

September 15, 2008 - New York - SHRM - contact Marshall if interested

I was privileged to hear General Mills CEO Steve Sanger tell 90 of his colleagues: “As you all know, last year my team told me that I needed to do a better job of coaching my direct reports. I just reviewed my 360-degree feedback. I have been working on becoming a better coach for the past year or so. I’m still not doing quite as well as I want, but I’m getting a lot better. My coworkers have been helping me improve. Another thing that I feel good about is the fact that my scores on ‘effectively responds to feedback’ are so high this year.”

While listening to Steve speak so openly to coworkers about his efforts to develop himself as a leader, I realized how much the world has changed. Twenty years ago, few CEOs received feedback from their colleagues. Even fewer candidly discussed that feedback and their personal developmental plans. Today, many of the world’s most respected chief executives are setting a positive example by opening up, striving continually to develop themselves as leaders.

In fact, organizations that do the best job of cranking out leaders tend to have CEOs like Steve Sanger who are directly and actively involved in leadership development. That has certainly been my experience.  This has also been confirmed by Hewitt Associates, one of the largest HR consulting firms. Hewitt and Chief Executive magazine put General Mills on their latest list of the top-20 companies for leaders, among such familiar names as IBM and General Electric.

Hewitt found that these organizations tend to more actively manage their talent. They put lots of focus on identifying high-potential people, better differentiate compensation, serve up the right kinds of development opportunities, and closely watch turnover. But crucial to all these efforts were CEO support and involvement.

No question, one of the best ways top executives can get their leaders to improve is to work on improving themselves. Leading by example can mean a lot more than leading by public-relations hype.

Michael Dell, whose company made the Hewitt list, is a perfect example. As one of the most successful leaders in business history, he could easily have an attitude that says, “I am Michael Dell and you aren’t! I don’t really need to work on developing myself.”

Michael, however, has the opposite approach. He has done an amazing job of sincerely discussing his personal challenges with leaders across the company. He is a living case study from whom everyone at Dell is learning. His leadership example makes it hard for any leader to act arrogant or to communicate that he or she has nothing to improve upon.

Johnson & Johnson, tied for first on the top-20 list, has successfully involved its executives in leadership development. Its CEOs and top executive team regularly participate in a variety of leadership-building activities. Having a dialogue with the CEO about his business challenges and developmental needs makes it a lot easier for employees to discuss their own business challenges and developmental needs.

Executive candor can even help turn around a troubled company. Consider Northrop Grumman, the aerospace defense contractor. CEO Kent Kresa inherited a company that had a poor reputation for integrity, a battered stock price, and an unfortunate reputation as one of the least-admired companies in its industry. His leadership team reversed the company’s poor image and engineered an amazing turnaround – ultimately becoming the Forbes’ most-admired company.

From the beginning of the process, Kent led by example. He communicated clear expectations for ethics, values, and behavior. He made sure that he was evaluated by the same standards that he set for everyone else. He consistently reached out to coworkers. He didn’t just work to develop his leaders–he created an environment in which the company’s leaders were working to develop him.

Unfortunately, in the same way that CEO support and involvement can help companies nurture leaders, CEO arrogance can have the opposite effect. When the boss acts like a little god and tells everyone else they need to improve, that behavior can be copied at every level of management. Every level then points out how the level below it needs to change. The end result: No one gets much better.

The principle of leadership development by personal example doesn’t apply just to CEOs. It applies to all levels of management. All good leaders want their people to grow and develop on the job. Who knows? If we work hard to improve ourselves, we might even encourage the people around us to do the same thing.

Life is good.

Marshall

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The most common behavior problem I have found in the executives I have worked with is an obsession with winning - and this isn’t just CEO’s.

It’s common in most highly successful people, including me. When the issue is important, naturally we all want to win. But if it’s trivial, we still want to win. Even if it’s not worth our time, or it’s to our disadvantage, we often try to win anyway.

Here is an example of what I’m talking about.  You want to go to dinner at restaurant X. Your spouse wants to go to dinner to restaurant Y. You have a heated debate. You go to restaurant Y. The food’s bad, the service is awful. Now you’ve got two options.

Option A - critique the food, point out to your spouse how wrong he or she was and how this debacle could have been avoided if he or she had listened to you. Option B - be quiet, eat the food, and try to have a nice evening.

What do 75% of my executive clients say they would do in this situation? Critique the food. What do they agree they should do? Shut up. If they do a cost-benefit analysis, they realize that their marriage is more important than winning the argument.

So I tell my clients, “Before you get into any conflict, take a deep breath and ask yourself, ‘Is it worth it? What do I have to gain by winning? What do I have to lose?’ “

A related problem is what I call adding too much value. Imagine you’re the CEO. I come to you with an idea that you think is very good, but rather than just say, “Great idea!”, your tendency - because you have to win - is to say, “Good idea, but do it this way.”

Well, you may have improved the quality of my idea by 5%, but you’ve reduced my commitment to executing it by 30% because you took away my ownership.

The higher up you get on the corporate ladder, the more you need to make other people winners, and not make it about winning yourself.

One of my clients said once he got into the habit of taking a breath before he talked, he realized about half of what he was going to say wasn’t worth saying. Even though he thought he was right, he realized he had more to gain by not winning.My parting advice:  Don’t always insist on winning.

Sometimes you have more to gain by not winning.

Before you get into any conflict, ask yourself what you have to gain by winning, or what you stand to lose.

Life is good.

Marshall

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Have you ever noticed how often people describe themselves in disparaging ways? More importantly … have you ever heard yourself saying something like this:

“I am a terrible listener. I’ve been told that for years. People at work tell me I’m a bad listener. So does my wife. I guess that’s just the way I am.”

It’s amazing how often I hear otherwise brilliant leaders make counterproductive, stereotypical comments about themselves.

You’ve surely heard them. Maybe you’ve used them to describe yourself:

• “I’m impatient!”

• “I’m always behind.”

• “I always put things off!”

We often talk about ourselves as if we have permanent genetic flaws that can never be altered.

Our personal stereotyping may originate from stories about us that have been repeated for years–often from as far back as childhood. These stories may have no basis in fact. But they can set low expectations that produce self-fulfilling prophecies, which seem to prove that our negative expectations were correct.

I’m a good example of this. I was brought up in a small town. Growing up in Valley Station, Kentucky, I might naturally have become involved in cars, tools, and mechanical things. My dad had a two-pump gas station. Many of my friends liked to work on cars and race them on weekends at the local drag strip.

As a child, however, I gained a different set of expectations from my mom. Almost from birth, I was told, “Marshall, you are extremely smart. In fact, you are the smartest little boy in Valley Station.” She told me that I wasn’t just going to go to college–I could go to graduate school! She also said, “Marshall, you have no mechanical skills, and you will never have any mechanical skills for the rest of your life!” (I don’t think she wanted me to pump gas, change tires and work on cars at the service station.)

How did these expectations affect my development? I was never encouraged to work on cars or be around tools. Not only did my parents know that I had no mechanical skills, my friends knew it. When I was 18 years old, I took the U.S. Army’s Mechanical Aptitude Test. My scores were in the bottom two percentile for the entire nation! In other words, I was soundly defeated by random chance.

Six years later, however, I was at UCLA, working on my PhD. One of my professors, Dr. Bob Tannenbaum, asked me to write down things I did well and things I couldn’t do. On the positive side, I jotted down, “research,” “writing,” “analysis,” and “speaking.” (In other words, I wrote, “I am smart.”) On the negative side, I wrote, “I have no mechanical skills. I will never have any mechanical skills.”

Bob asked me how I knew I had no mechanical skills. I explained my life history and told him about my dismal showing on the Army test. “How are your mathematical skills?” he asked. I proudly replied that I had scored a perfect 800 on the SAT math 1 achievement test.

Bob then asked, “Why is it that you can solve complex mathematical problems, but you can’t solve simple mechanical problems?” Then he asked, “How is your hand-eye coordination?” I said that I was good at pinball and had helped pay for my college expenses by shooting pool, so I guessed that it was fine.

Bob asked, “Why is it that you can shoot pool, but you can’t hammer nails?”

Suddenly, I realized that I did not suffer from some sort of genetic defect. I was just living out expectations that I had chosen to believe. At that point, it wasn’t just my family and friends who had been reinforcing my belief that I was mechanically hopeless. And it wasn’t just the Army test, either.

I was the one who kept telling myself, “You can’t do this!” I realized that as long as I kept saying that, it was going to remain true.

The next time you hear yourself say, “I’m just no good at . . .” ask yourself why not. The next time you’re coaching someone, and he or she says, “I’m just no good at . . .” ask them why not.

If we don’t treat ourselves–and the people around us–as if we have incurable genetic defects, we can get better at almost anything we choose. Why not?

Life is good.

Marshall

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In the movie The Bridge on the River Kwai, the main character, Colonel Nicholson, is a prisoner of war in Burma who leads his men to build a bridge for his Japanese captors. Nicholson is an officer of high integrity, dedicated to excellence, a great leader of people - and thus well trained to complete any mission that he is given.

So he skillfully inspires his men to build a near-perfect bridge. By the film’s end, he finds himself in the painful position of defending the bridge from attack by fellow British officers who want to destroy it - to prevent Japanese trains from using it.

There’s a chilling moment of realization, right before the bridge is detonated, when Nicholson (played by Alec Guinness) utters the famous line, “What have I done?” He was so focused on his goal - building the bridge - that he forgot his larger mission - winning the war!

That is goal obsession, which is a subset of wanting to win too much. It rears its ugly head in many ways. In its broadest form, it’s the force at play when we get so wrapped up in achieving our goal that, like Colonel Nicholson, we do it at the expense of a larger mission.

It’s one of those paradoxical traits that are usually the sources of our success, but taken too far can become blatant causes of failure. You see this when people become fixated on the wrong goals. Given their history of success, they end up achieving a result that does more damage than good to their organizations, their families, and themselves.

The canyons of Wall Street are littered with victims of goal obsession. I asked one hard-driving deal maker, “Mike, why do you work all of the time?” He replied, “Why do you think? Do you think I love this place? I am working so hard because I want to make a lot of money!”

I continued my inquiry, “Do you really need this much money?”

“I do now,” Mike grimaced. “I just got divorced for the third time. With three alimony checks every month, I am almost broke.”

“Why do you keep getting divorced?” I asked.

The answer came out as a sad sigh. “All three wives kept complaining that I worked all the time. They have no idea how hard it is to make this much money!”

This sort of classic goal obsession would be laughable if the irony — or more accurately, the failure to appreciate the irony — weren’t so painful.

One of the most ironic examples of goal obsession was the “Good Samaritan” research done by Darley and Batson at Princeton in 1973. In this widely referenced study, a group of theology students was told that they were to go across campus to deliver a sermon on the topic of the Good Samaritan.

As part of the research, some of these students were told that they were late and needed to hurry up. Along their route across campus, Darley and Batson had hired an actor to play the role of a victim who was coughing and suffering.

Ninety percent of the “late” students in Princeton Theology Seminary ignored the needs of the suffering person in their haste to get across campus. As the study reports, “Indeed, on several occasions, a seminary student going to give his talk on the parable of the Good Samaritan literally stepped over the victim as he hurried on his way!”

What’s happening here? Goal obsession clouded their judgment. They were under time pressure. They were in a hurry. They had deadlines. They were going to do something that they thought was important. Other people were depending on them. And in that hothouse of circumstances, their goals got warped. After all, when people committed to hitting their targets pick the wrong one — when they focus on the bridge and not the war — somebody may end up getting hurt.

Try this. It’s simple, but not easy.

Step back, take a breath, and look around.

Survey the conditions that are making you obsessed with the wrong goals.

Remember that time and deadline pressures come with being a leader. We confront them every minute of every day. They do not go away.

This makes it all the more important to reflect upon our work, match it up against the life we want to live, and consider, “What am I doing?” and “Why am I doing this?”

Ask yourself, “Am I achieving a task and forgetting my organization’s mission? Am I making money to support my family — and forgetting the family that I am trying to support?”

After all this effort and display of professional prowess, you don’t want to find yourself at a dead end, asking, “What have I done?”

Life is good.

Marshall

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